How can we attract attention and communicate an idea?

Louise Fili is a visual communicator whose work incorporates elements of Art Deco and Modernism. She uses typography as a visual language, creating a hierarchy among words through their positioning and size, adjusting their legibility to suit the message, and influencing their emotional impact through colour. 

Watch the video below to begin exploring the work of Louise Fili.

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Louise Fili

Founded in 1989, Louise Fili Ltd is an award-winning New York-based graphic and digital design firm specialising in strategic brand development and packaging for speciality food products.

Enjoy the video below where Louise shares how she made a poster for the New York Subway. 

Louise Fili Website

Subway Series: Louise Fili

Watch this video in Vimeo here.

Questions to Ask Children

What might be included in a poster? 

What do you think makes a good poster? 

What does Louise Filis work make you think of? 

Can the way a poster looks change the way you feel? 

What purposes do posters serve?

This Talking Points Is Used In…

Pathway: Typography and Maps

This is featured in the ‘Typography and Maps’ pathway

using sketchbooks to make visual notes

Show me what you see