Talking Points: Packaging Design
A collection of sources and imagery to explore exciting packaging design.
Please note that this page contains links to external websites and has videos from external websites embedded. At the time of creating, AccessArt checked all links to ensure content is appropriate for teachers to access. However external websites and videos are updated and that is beyond our control.
Please let us know if you find a 404 link, or if you feel content is no longer appropriate.
We strongly recommend as part of good teaching practice that teachers watch all videos and visit all websites before sharing with a class. On occasion there may be elements of a video you would prefer not to show to your class and it is the teacher’s responsibility to ensure content is appropriate. Many thanks.
*If you are having issues viewing videos it may be due to your schools firewall or your cookie selection. Please check with your IT department.*
This resource is free to access and is not a part of AccessArt membership.
Packaging design is really important for a products success. The packaging has to echo the values of a company through design.
Read this Waitrose case study to find out how they redesigned the ‘free from’ range to fit with the values of the company and customers.
See how packaging is used to unify the brand feel here.
Watch the videos below to find out what designers might consider when designing packaging.
Questions to Ask Children
Do you prefer the old design or the new design? Why?
Can you list the different things that designers factor in when they’re thinking about a redesign?
See how designers might create a mock up of their design to show the client how the packaging will look.
Watch a designer improve upon a packaging design.
Questions to Ask Children
Do you prefer the first design or the design that this designer created? Why?
Would you be more likely to pick up packaging with photos or with drawings on it? Why?
As a class, discuss how you might create packaging for pineapple juice. Think about the shape of the juice carton, colours and text.
Once a company has created packaging they need to think about advertising.
Questions to Ask Children
As a class discuss how you might advertise your pineapple juice.
Watch this video to find out how you can make a net for a packaging box.
You May Also Like...
using sketchbooks to make visual notes
