When Yu-Ching applied to illustrate our first core value we were instantly drawn to her calming and contemplative visual language. We loved how she combines mixed media; creating works on paper and moving it through to the digital realm to add extra touches to her painterly style.
The theme of Yu-Ching’s work often touches upon state of mind, which she uses to create narratives that resonate with her audience. She spoke about how, as people, we respond to transformation – the type of transformation that we don’t always expect or understand – and how we can take these experiences, both accidental and purposeful, and use them to grow. This really resonated with our core value ‘growth is driven by ideas, opportunities and reflection’ as we felt that it touched upon the idea of growth coming to us in different ways and how we can identify, reflect and respond with a new found freedom and clarity.
We love the outcome of Yu-Ching’s commission, sharing a tale of how the thoughts and actions of individuals can work towards achieving something amazing for all.